Campaign Statuses

A campaign can have one of the following statuses: 


The campaign is properly running. 



There are several reasons that a campaign is stopped. Once a campaign shows as stopped, you may hover over the Stopped status indicator to view the full reason.


Your campaign can be stopped for several reasons:

The daily budget has been reached

Your campaign has reached its daily budget. You can always add additional daily budget to your campaign.


If your campaign reached its daily budget, it will start running again with its new daily budget at 00:00 GMT.

Total budget has been reached

Your campaign has reached its total budget. You can always add additional total budget to your campaign.

No account balance

Your account has run out of funds. This causes all your campaigns to temporarily pause. The campaigns will renew their run once you add additional funds. Read about how to add funds here.

The end date has been reached

The end date you requested has arrived and your campaign will pause unless you change the end date.

Pending start date

Your campaign is waiting for the start date you have set. It will automatically start on the date requested.

No active creatives

A campaign will not run until there is at least one active creative. If the campaign's creatives are paused or pending approval, the campaign will be stopped until they are activated/ approved.


You have manually paused the campaign. It is currently not running. However, you may reactivate it at any time.



You have begun creating your campaign, however, it was not sent for approval, or you abandoned a campaign you were working on after you inserted the destination URL.


Pending approval

Your campaign is waiting for approval from our compliance team.



Your campaign has been rejected by our compliance team. Please see the campaign approval process article for more information.


If your campaign was rejected, you will receive an e-mail that specifies the denial reason.