Campaign drill down allows you to extract data for one campaign at a time. The report is based on the cleaned data of the campaign.
Select the campaign
Select the date range
Choose the data group
You can group two levels of data.
You can filter by date, country, carrier, connection type, device type, creative, publisher, application, or ad type.
You can filter by country, carrier, connection type, device type, creative, publisher, or application.
Choose how to view the data
You can choose how to view the top 5000 values based on impressions, clicks, conversions, or spend.
To receive the report, click "Apply" on the right side of the screen. You can also download the full report.
Now you can optimize and increase your ROI based on the report you created.
Metrics displayed in the report
CTR (Click Through Rate): the percentage of clicks per impression
CR (Conversion Rate): the percentage of conversions per click
CPA (Cost Per Action): the percentage spend amount per publisher/Application ID
Campaigns with no traffic will not appear in the report