Campaign Drill Down

Campaign drill down allows you to extract data for one campaign at a time. The report is based on the cleaned data of the campaign.

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Select the campaign 

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Select the date range 

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Choose the data group

You can group two levels of data.

1st level 

You can filter by date, country, carrier, connection type, device type, creative, publisher, application, or ad type. 

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2nd level 

You can filter by country, carrier, connection type, device type, creative, publisher, or application.

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Choose how to view the data 

You can choose how to view the top 5000 values based on impressions, clicks, conversions, or spend. 

 

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To receive the report, click "Apply" on the right side of the screen. You can also download the full report. 

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Now you can optimize and increase your ROI based on the report you created.

Metrics displayed in the report

CTR (Click Through Rate): the percentage of clicks per impression

CR (Conversion Rate): the percentage of conversions per click

CPA (Cost Per Action): the percentage spend amount per publisher/Application ID

 

Note

Campaigns with no traffic will not appear in the report