The Analytics tab is where you can view and track the performance of your apps. In each section, you can filter and view according to various performance measurements. The selected filters will be applied to all the statistics viewed on the page. These filters can be changed at any time.
Filter by date
Select the desired time frame for the analytics you want to view. The default view is the last 7 days. By choosing different time frames, you can compare your account's performance over time. Select the desired time frame and click Apply.
Filter by apps
If you would like to narrow your view to specific apps, select the desired apps from the Apps filter. You can filter your search by Android apps, iOS apps, active apps, or archived apps. You can also search for specific apps by typing in the name or app ID in the search box. Once you have selected the desired apps, click Apply on the right side of the screen.
Filter by countries
To view performance in specific countries, click on the Countries filter and type the name of the country you are looking for. Click the country name to add it to the search criteria. You can type in as many countries as you like. Once you have selected the desired countries, click Apply on the right side of the screen.
Filter by ad types
To view performance by specific ad types, click on Ad Type. Then select the ad types you wish to filter. Once you have selected the desired ad type, click Apply on the right side of the screen.
After selecting all the relevant filters, you can see their performance in the Performance Measurements section. Choose which metrics you'd like to view in the graph. You can select up to two metrics. In order to do that, just click on the '+'.
Then, choose the metrics you want to view.
Top apps and sites
In this section, you can view your highest-performing apps in one chart.
You can change the content of the chart via the drop-down menu in the top right-hand corner of the Top Apps and Sites section. Here, you can choose to view your top apps based on revenue, clicks, impressions, CTR, eCPM or fill rate.
In this section, you can view a world heat map that can be filtered according to the different performance measurements via the drop-down menu in the top right-hand corner.
Countries with the highest metrics will be darker in color than countries with lower metrics. Countries with no metrics to report will be white.
If you hover over a country with your cursor, it will highlight it in green and you will be able to see the specific metrics for that country, depending on what filter you applied in the drop-down menu. If the country is too small to view on the global map, use the ‘+’ or ‘-‘ buttons in the lower left-hand corner to zoom in or zoom out. To move around the map when you are zoomed in, simply click and hold your mouse button and then drag to reposition.
On the right side of this section, you will see the top five countries of the selected performance measurement.
In this section, you can see the top-performing ad types in descending order. You can change the view according to performance measurement via the drop-down menu in the top right-hand corner.
In this section, you can see a pie chart of the performance per device type (tablet, smartphone). You can change the view according to performance measurement via the drop-down menu in the top right-hand corner.
In this section, you can compare your statistics during two separate time periods in one chart. For example, you can compare your CTR from the current week to the CTR from the previous week.
You can filter your statistics according to revenue, clicks, impressions, CTR, eCPM or fill rate via the drop-down menu in the top right-hand corner. In addition, you can filter based on daily statistics, weekly statistics, or monthly statistics.
In the top right corner, use the drop-down menu to create a custom date range to compare, or select Previous Period to view the statistics from the most recent week or month. If Custom Date is selected, you will be able to click on From and a calendar of dates will appear for you to choose from.
Once you have selected a date range, you will see both ranges listed on the top of the chart. By clicking on either one of these date ranges, you can ‘turn off’ the data. Click on the date range again to make the data re-appear.