Tracking Macros

We offer tracking macros that will help you optimize your activity on our traffic and get as much information as possible about your campaigns.

Available Macros

startapp_app_id – get the App ID of the publishing app from which every click came.

startapp_creative_name – get the creative name as you inserted it into our portal.

startapp_creative_size - get the size of the creatives you used in your campaign.

startapp_creative_id- get the creative id of creative the presented.

startapp_campaign_id – get the campaign ID that was automatically assigned to your campaign on our portal.

startapp_adtype - get the ad type from where your campaign got impressions clicks and conversions.

startapp_advertising_id- get the Advertising ID (IDFA or GAID) of the user who clicked your ad.

startapp_isp_name- get the ISP name of the user who clicked your ad.

startapp_device_type- get the device type (mobile or tablet) of the user.

startapp_os_version- get the operating system version of the user's device

startapp_connection_type- get the connection type (wifi or 3G) of the user.

startapp_publisher_category- get the Category of the app your ad was presented in from Google Play/iTunes.

startapp_country- get the Country of the user who clicked your ad.

startapp_device_model- Get the device model of your users' device.

startapp_device_brand- Get the device brand of your users' device.

startapp_click_id_placeholder – Get the click ID of the user (This macro is used for tracking conversions as well, to learn how to track conversion click here)


In order for the data to retrieve successfully, the URL placeholder must be different from the macro.

Correct Example startapp_app_id 

Incorrect Example startapp_app_id