By adding your app URLs you will benefit:
Access to a Wider Variety of Campaigns from Premium Advertisers
Premium advertisers are more likely to target apps that have valid links in the portal.
Please note that even though we are monetizing all stores apps, premium advertisers are more likely to target Google Play and App Store.
With the app URL, we can use our insight-driven technology to present campaigns that are expected to perform best in your apps.
For better optimization, we also recommend having one app ID (on the Start.io (formerly StartApp) portal) for each one of your apps.
If you didn’t fill in your app’s URL when you added your app on the Start.io (formerly StartApp) portal, this message will appear:
If you're interested in an API solution to easily integrate Start.io's SDK in your apps and upload all your apps in bulk, please click here.