Start.io Pixel Overview

Start.io Pixel is a tracking tool that helps you measure the effectiveness of your advertising by tracking actions taken on your website. Integrating the Pixel on your website allows you to understand the actions users take on your website. This information can then be used to optimize your campaigns and gain better results and maximize success.

Why use Start.io Pixel

• Audience Insights: Obtain valuable data about your website visitors and gain an understanding of their behavior on the site, such as which pages they view, how long they spend on them, and their actions (e.g. clicking a link or making a purchase)

• Optimization: Optimize your website, increase conversion rates and make data-driven decisions about the website design and content based on the data collected from pixel tracking to improve overall performance

How to Set Up Start.io Pixel

1. Log in to your Google Tag Manager account. (If you don't have one, sign up for a free Google Tag Manager account)

2. Select your website's container and click  Tags → New

3. Click Tag Configuration → Custom HTML and enter a name for your tag instead of Untitled Tag

4. Copy and paste the tag’s code in the HTML container:

<script>
  window._sio = window._sio || {};
  window._sio.accountId = '123456789';
</script>
<script src="https://funnel-assets.startappservice.com/tr/sio.gtm.wrapper.js"></script>

5. Click the Advanced Settings dropdown and select Once per page under Tag firing options

6. Under Triggering, select Initialization - All Pages

Initialization

7. Click Save

Create action-specific tags

Now that you have your base code installed, you can create specific tags for the different types of pages and events on your website (e.g. product page, add to cart button, purchase page).

1. In Google Tag Manager, select your website's container and click Tags → New

2. Click Tag Configuration and enter a name for your tag

3. Copy and paste the snippet of code relating to the event and any other variables you want to receive

4. Under Advanced Settings, select Once per event under Tag firing options

5. Under Tag Sequencing check the box and select your base code tag, to ensure this tag fires after your base code

6. Under Triggering, select the trigger that is relevant for your site

7. Click Save

Pixel Events

<script>
  try {
    _sioSend({
        eventName: 'adLoad'
    });
  } catch(e) {}
</script>

<script>
  try {
    _sioSend({
        eventName: 'addToCart'
    });
  } catch(e) {}
</script>

<script>
  try {
    _sioSend({
        eventName: 'purchase',
        value: {{value}}
    });
  } catch(e) {}
</script>

<script>
  try {
    _sioSend({
        eventName: 'addToWishlist'
    });
  } catch(e) {}
</script>

Reports

Once you have set up Start.io Pixel, the reporting for website tracking events is available in the ‘Reports → Custom Reports’ tab. For more details click here.