Pixel Overview Pixel is a tracking tool that helps you measure the effectiveness of your advertising by tracking actions taken on your website. Integrating the Pixel on your website allows you to understand the actions users take on your website. This information can then be used to optimize your campaigns and gain better results and maximize success.

Why use Pixel

  • Audience Insights: Obtain valuable data about your website visitors and gain an understanding of their behavior on the site, such as which pages they view, how long they spend on them, and their actions (e.g. clicking a link or making a purchase)

  • Optimization: Optimize your website, increase conversion rates and make data-driven decisions about the website design and content based on the data collected from pixel tracking to improve overall performance

How to Set Up Pixel

  1. Log in to your Google Tag Manager account. (If you don't have one, sign up for a free Google Tag Manager account)

  2. Select your website's container and navigate to the  Templates section on the left-hand side of the page.1.png

  1. In the Tag Templates section, click Search Gallery, and search for Pixel.2.png

  2. Select the Pixel option, and click on Add To Workspace.
  3. Review the required template permissions, and click Add.

Implement the Base Pixel:

  1. Navigate to Overview and click on New Tag

  1. Click Tag Configuration.

  2. Choose the Pixel from the custom tags section.

  3. Name your tag, for example: ‘ Base Pixel

  4. Enter your account ID under " Portal ID" and select Base Pixe.4.png

  5. Click the Advanced Settings dropdown and select Once per page under Tag firing options.5.png

  6. Click on Triggering then select All Pages for firing triggering.6.png
  7. Save the Pixel.

Create action-specific tags

Now that you have your base code installed, you can create specific tags for the different types of pages and events on your website (e.g. product page, add to cart button, purchase page).

  1. In Google Tag Manager, select your website's container and click Tags → New

  2. Click Tag Configuration and enter a name for your tag

  3. Choose the Pixel from the custom tags section.

  4. Name your tag to identify it, for example: ' - Add to Cart'

  5. Input the account ID.

  1. Choose Event Pixel and choose the Event Name you would like to implement from the drop down:8.png

  2. Under Advanced Settings, select Once per event under Tag firing options.9.png

  3. Under Triggering, select the relevant triggering option. (You can find more information about GTM triggers here).

  4. Click Save → submit and publish


Once you have set up and published the Pixel, you will need to create campaigns with the following suffix on every click URL: 'sid=startapp_click_id_placeholder' or 'utm_sid=startapp_click_id_placeholder'

  • If there are no parameters in the click URL, please add: '/?sid=startapp_click_id_placeholder' at the end of it.

  • In case there are parameters in the click URL, please add: '&sid=startapp_click_id_placeholder' at the end of it.

For example:


The reporting for website tracking events is available in the ‘Reports → Custom Reports’ tab. For more details click here.


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