Optimization by Creating a Block/Allow List

To keep your campaign focused on the right traffic, you need to optimize as soon as possible! It doesn’t take much data to begin optimizing properly. After one day, you should have enough data to review. Blocklist and Allowlist Optimizations are essential to make sure you are getting the best traffic for your campaigns.

You can collect the App ID of all clicks by using our App ID macro startapp_app_id in your tracking URL.

For more information about our macros, click here.

You can also use the Campaign Drill Down report to collect the data.

For more information about the campaign drill-down report, click here.

How to use the Block/Allow list

By using our "Optimization by App ID" feature, you can optimize your campaign by blocking specific App IDs from your campaign or choosing specific App IDs for your campaign.

When enabling this option on your campaign targeting, you can choose to create either a block or allow list.

Block List targeting

Blocking specific App IDs from your campaign that you don’t want your ads to be displayed on.

Allow List targeting

Choosing specific App IDs for your campaign that you would like your ads to be displayed on.  

When inserting the App IDs (block or allow list), please make sure to insert one ID per line.

How to set the block/allow list

1. Enter your Campaign > Targeting > Optimizations

2. Choose Pub ID or App ID 

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3. Choose Allow/Block list

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4. Enter the Pub IDs/ App IDs as a list

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Click the "Save Changes" button:

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