Increasing Your eCPM


How to Increase eCPM?

Your revenue is based on the users' engagement with our ads in your app (the number of users in your app that saw our ads/ clicked on our ads/ installed an app from our ad); and the amount of your DAU. A large number of users will potentially generate a higher amount of revenue for you.

The rates for impression/ click/ install are determined by the advertiser, based on their targeting.

Below are several tips, to help you increase your revenue and get higher mobile ads eCPM:

1.  Adding's app-ads.txt file to your website.

This addition can directly impact your revenue (click here to read more about app-ads.txt).

2.  Adding valid links for your apps.

This simple step will give your apps access to a wider Variety of Campaigns from Premium Advertisers and better optimization (click here to read more about App URL).

3.  Create a separate App ID for each of your packages.

By doing this, we can use our insight-driven technology to present campaigns that are expected to perform the best in your apps.

4. Integrate’s SDK in all of your apps in all App Stores.

This includes Google Play, AppStore, Amazon Appstore, etc.

This will allow you to maximize your monetization opportunities.

5.  Enable all our Ad types in your apps.

This includes Splash ad; Return ad; Interstitial; Video; Banner (Standart, MREC, Cover); Native. 

If you are using banner ads to advertise, experiment with the placement of the banner. In-app banners will have a different CTR than a mobile web banner, even if their size is the same.

In addition, you can try out different ad sizes. Bigger ads usually see a higher CTR (we recommend adding our Splash or Return ads) than smaller banner ads. You can also experiment with different banner designs, like our 250x300 or 1200x628 banners. Original, eye-catching graphics will catch the user’s attention more easily.

The variety of placements we offer allows you to increase your earning (Click here for more information).

6. Use the latest's SDK version.

Our new version should significantly improve your performance and keep you updated with our latest features.

7. Optimize your app for a variety of the most popular OS software versions.

If you are only optimized for the most recent version, you are alienating a very large potential audience who are using older phones.

8. Lowest content ratings.

Keep in mind that apps with the lowest content ratings attract more advertisers and better advertisements because they can reach a wider audience. The same is also true of apps that are small in size!

 8. Increasing CR.

Here is another way of thinking about the eCPM formula:

eCPM= Click-Through Rate * Conversion Rate * Revenue per Conversion * 1000 

If you can increase just one of these above factors, you will raise your overall eCPM.

To calculate the Click-Through Rate (CTR), divide the number of ad clicks by the number of ad impressions.
To calculate the Conversion Rate, divide the number of calls-to-action completed by the number of ad clicks.

The conversion rate for an ad depends on user interest and ad optimization. Collecting basic demographic information about your users is a start, but ad optimization can be hard for a developer on their own. (formerly StartApp) lends a hand to developers by optimizing advertisements behind the scenes. At, we review apps on the back-end so ads are targeted to the interests of your users. If a user already has a specific app downloaded on their device, we make sure that this user will no longer see advertisements for that app.

We are also negotiating and building relationships with advertisers so that our developers can earn as much as possible.

In addition, we check if advertisements are optimized for mobile viewing, and we also make sure that any landing pages are optimized for mobile as well so users can complete a call-to-action quickly and easily.

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